Find My Ride — Context-Aware Pickup
Marketplace product case focused on improving the last 100 metres between rider intent and physical pickup.
Pickup failures can happen when a generic map interface does not match the real-world environment, creating ambiguity, waiting and cancellation friction.
What I saw, and how I got to the solution.
Separate map failure from context failure
Looked at why pickup is difficult in airports, dense streets and unfamiliar places where a pin is not enough to identify the right meeting point.
Design around context
Proposed landmark / safe-zone pickup, context-aware routing, clearer choice architecture, multilingual communication and vehicle verification.
Make reliability measurable
Framed cancellation, pickup wait time and convergence reliability as validation measures rather than claiming a shipped lift.
What changed or what I would validate next.
Designed a more resilient pickup experience aimed at reducing location ambiguity and cancellation friction. This remains a case-study concept, not production impact.