I like problems that don’t have an obvious answer.
I’ve spent my career moving closer to the problem — from engineering, to teaching, to delivery, and now product. I like understanding how people actually use something, finding the friction they don’t always say out loud, and turning an idea into something real enough to challenge.

Engineering roots. Delivery discipline. Product curiosity.
I didn’t arrive at product through a single career switch. I kept moving closer to the part of the work I enjoyed most: understanding people, solving problems and deciding what should exist.
Product Manager & Project Delivery Head
Built and owned products from discovery through delivery across SaaS, EdTech and AI — while learning what changes when an idea has to survive real users, real constraints and real delivery.
Moved closer to people using the system
Started in core engineering, then trained engineers and students to build ATVs, go-karts and automotive systems. That experience taught me something product still reinforces: observing the journey often reveals what a specification never will.
I kept moving closer to the problem.
Core engineering taught me systems and constraints. Training taught me to watch how people learn and work. Delivery taught me that the journey matters more than the plan. Product gave me the space to connect those things and decide what is worth building.
Learned to think in systems, constraints, process and failure points.
Worked directly with learners and teams building real engineering projects.
Helped build a company from scratch — from pipeline and ideas to delivery and products.
Started asking the question I now return to first: “What problem are we actually solving?”
Numbers from products I have actually shipped.
Products, not just project descriptions.
Each page starts with what the product solves, what I owned, how the system works, and the outcome — before the live link.
Enterprise LMS
Multi-role learning platform designed around simpler admin workflows, clearer learner re-entry and faster course operations.
Read product story →Worktracker
Automated time intelligence, project planning, productivity benchmarks and daily reporting.
Read product story →ElectrifyMe
Commerce + electrician services with AI guidance and operational order routing.
Read 0→1 story →Foodnest
Mobile food operations combining POS, GPS and route visibility.
Understand the product →Inalign
Real-time multilingual conversational AI connected to enterprise workflows.
View product story →Leadership Skills + AI
Production-ready learning experience combining course content, AI assistance and scenario role-play.
See the experience →Structured thinking when the answer is not obvious.
Airtribe work is clearly labelled as casework. I focus on the path to the solution and on how I would validate it.
cult.fit — Save My Week
20 research records → 15 concepts → RICE → MVP → experiment.
Read the capstone →Zepto — AOV Expansion
Behavioral friction translated into basket-growth interventions.
Read the case →Swiggy — Scheduled Orders
Why planning ahead can feel like giving up control.
Read the JTBD analysis →Zomato — Funnel & Cohorts
Funnel friction, customer cohorts and retention hypotheses.
Read the strategy analysis →Find My Ride
Context-aware pickup thinking for the last 100 metres.
Read the case →AI Micro-Learning
Personalized learning paths, remediation and technical architecture.
Read the case →X — AARRR Growth
Funnel diagnosis and RICE sequencing.
Read the analysis →LMS Product & Market Analysis
Product deep-dive + 2026 category comparison.
Read the analysis →Different formats. One product mindset.
The portfolio intentionally covers product analysis, market comparison, product improvement and problem-to-solution design.
Enterprise LMS
Deep-dive into users, workflows, product differentiation and opportunity.
LMS Landscape
Moodle Workplace vs TalentLMS vs Docebo — positioning, capabilities and pricing models.
cult.fit
Research → alternatives → RICE → MVP → validation.
ElectrifyMe
0→1 product ownership from user need to operating workflow.
Start with the journey. Find the problem. Learn early.
Discover
Research, interviews, product signals, JTBD.
Define
Problem framing, constraints, MVP boundaries.
Prioritize
RICE, impact, confidence, effort and sequencing.
Build
PRDs, stories, prototypes and engineering alignment.
Measure
North Star, KPI tree, funnel and experiments.
Learn
Feedback, guardrails and scale/kill decisions.
Product depth with technical range.
Strategy & Discovery
Product discovery, user research, JTBD, personas, problem framing, MVP definition, roadmaps.
Execution
Backlog ownership, PRDs, user stories, RICE, Agile/Scrum, stakeholder and cross-functional leadership.
Data & Growth
SQL, Excel, KPI/North Star metrics, A/B testing, hypothesis testing, funnel analysis, AARRR.
Technical & AI
SaaS architecture, API integration, AI product development, rapid prototyping, Lovable, Mindsmith, Gemini, n8n.
Still learning how to build things that matter.
I started as a mechanical engineer because I liked understanding how things work. Somewhere along the way, I realised I was equally interested in the people using those things — what confused them, what slowed them down, and what made a solution genuinely useful.
That took me through engineering, technical training, EdTech and delivery before product became the natural place for me. Today I enjoy the space between people, technology and messy problems where the answer isn't obvious.
I don't think a product person needs to know everything. I think you need to know what you can be very good at, recognise where someone else is better, and bring those strengths together. A great product, like a great car, is rarely made from one person's expertise.
Outside work, I like capturing moments. It started with photographs, moved into videos and reels, and one day I'd like to make a good movie. I also want to stay grounded enough to care about the world around me — not just use it, but nurture it.
I like capturing moments too.
It started with photographs, moved into videos and reels, and somewhere along the way became a love for experiences, travel and storytelling. One day, I’d like to make a good movie.



Let's talk about the problem.
For Product Manager, Senior Product Manager or AI Product opportunities, I’d be happy to walk through the decisions behind the work.