X — AARRR Funnel & Growth Strategy
Growth/product case focused on funnel diagnosis, product epics and sequencing with RICE.
The funnel analysis identified major activation and retention leaks around login/onboarding friction and the quality of the core timeline experience.
What I saw, and how I got to the solution.
Map the funnel
Mapped Acquisition → Activation → Retention → Referral → Revenue and located specific drop-offs rather than treating growth as one generic problem.
Translate leaks into bets
Converted the bottlenecks into three product epics: algorithmic quality recalibration, a lurker-first activation flow and a UI micro-friction overhaul.
Prioritize for sequencing
Used RICE to compare reach, impact, confidence and engineering effort, while keeping a quick-win front-end sprint moving in parallel with heavier work.
What changed or what I would validate next.
Produced a prioritized growth roadmap with stage-specific interventions and clear reasoning. It is an analysis exercise, not a shipped growth programme.